Investigating social shopping experiences

Design research conducted in New York City for
Vitamins Design, London, UK.

This user-centered brief focused on understanding the social shopping experience: what elements drive it (both digital and analog), and how they may work together. Conducted in a short timeframe, this intensive project involved street interviews, store visits, filming and subsequent analysis, insight generation and knowledge transfer.

Main insight themes: The semantics of quality, curated experiences, social shopping